One subscription. One upgrade. Real ownership.

Start with the subscription. When the business is ready, own your real domain — and the monthly fee goes away. Add native App Store apps any time.

Real Domain Upgrade

One-time + annual maintenance
$2,500 once
+ $200/yr maintenance · monthly fee stops

Move off the subdomain onto your own brand. Once you upgrade, the $89/mo subscription disappears — you're paying maintenance only.

  • Real domain (yourbrand.com)
  • Unlimited active clients
  • Full white-label — no platform branding anywhere
  • SSO: Google / Okta / Azure AD
  • Per-tenant REST API + webhooks
  • BAA-ready for clinical workflows
  • Dedicated CSM · 1-hour SLA · phone support
  • By year 3, you save money and own your brand

Native Apps Add-On

Optional · any tier
$4,500 once
+ $300/yr maintenance

Real native iOS + Android apps in the App Store and Play Store, listed under your developer account — not ours.

  • Native iOS + Android apps
  • Listed under your developer account
  • Includes signing, store submission, screenshots, copy
  • Annual maintenance covers OS-update rebuilds
  • Resubmission on every iOS/Android major version
  • Available on subdomain or real-domain tier
  • Push notifications + biometric unlock
  • Native HealthKit + Google Fit integration

The breakeven story

Year 1 on the subscription: $1,068. Upgrade to the real domain in Year 1: $2,700 ($2,500 + $200). Year 2 onward with the upgrade: $200/yr. By Year 3, you've spent less than three years of subscription and you own your brand outright.

Frequently asked

What happens to the $89/mo when I upgrade to my real domain?

It stops. The Real Domain Upgrade replaces the subscription — you pay $200/yr maintenance instead. We migrate your tenant to your domain in about 24 hours; existing client logins keep working through automatic redirects.

What happens after my trial ends?

You'll get a reminder three days before billing starts. If you don't add a card, your account locks until you do. Cancel anytime, no friction, no clawback.

HIPAA / BAA?

BAA-ready on the Real Domain tier. We execute the Business Associate Agreement before any PHI flows through the platform.

What if I exceed 25 clients on the subscription?

Soft warning, never an auto-charge. We'll reach out and have a real conversation about whether the Real Domain Upgrade fits — that's where unlimited clients live.

Do I have to buy the native apps?

No. Most coaches start on the PWA (which installs to the home screen) and add native apps when their book of business justifies the App Store / Play Store presence. Available at any tier.

Can I export my data if I leave?

Always. JSON + CSV export of every client, meal log, message, program, biometric. Your data is yours, on every tier.

Referral / partner program?

Yes — partnerships@elhcoach.app. 20% recurring for the first year of every account you refer.